Lashes By Sopa
For this project, I worked with a client to do a complete rebrand of her lash tech company. I was tasked to create a playful, inviting but professional brand identity. This project consists of a brand new logo, business cards, product packaging, and social media assets.
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When discussing the brand identity with the client, she stated that she wanted to take a playful and inviting spin to her business cards. We decided on these final designs as they felt professional, but also captured the essence of girlhood that my client was insistent on.
The client runs her business primarily through Instagram, so it was very necessary to have some relevant information relating to appointments, pricing, policies and aftercare available on her brands story highlights.
The last part of the project was to create product packaging for the clients lash shampoo that she supplies to her customers.
This project was a lot of fun to work on with my client. She was very happy with the outcome of the designs and brand identity, and has stated that she has had an amazing response to her recurring clientele.
I always learn a lot while working on new projects. While going through this job with my client I learned more about asking the right questions to make sure I was address all the needs of the customer. I started this project by asking my client to put together a mood board of about 10-15 images so that I could see the overall aesthetic that they were going for. At the end of the project, we both walked away very happy and excited for her to showcase the new brand identity with her clients.